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Trademark Guidelines

Last updated: April 10, 2023

Download our assets from our asset page .

We support and encourage ideas, services, tools and other creative works that use and supplement THE IFC Brand Assets (meaning THE IFC trademarks, logos, trade dress, web pages, copyrighted designs, original content, or other brand assets), but we’re required to protect our reputation and brand identity.

If there is express language on this page stating that you can use particular THE IFC Brand Assets, advance written permission is not necessary. By using THE IFC Brand Assets you agree to follow these guidelines, THE IFC Terms of Service, and all other THE IFC rules and policies, and, in situations where THE IFC provided express permission, any other terms associated with that permission. THE IFC reserves the right to cancel, modify, or change any permissive uses under these guidelines at any time at its sole discretion.

Questions​

  • If you have any questions regarding these guidelines, please contact contact@the-ifc.com .

  • If you are a licensee of a THE IFC Brand Asset, please consult your agreement as it may contain special terms or terms different than our general guidelines. You are required to follow your agreement regardless of the terms below.

  • If you are a THE IFC Partner and have a question about using THE IFC Brand Assets under your agreement, please contact your THE IFC business partner.

  • If you’ve found a website that uses a THE IFC Brand Asset inappropriately, we’d like to hear about it, please report to contact@the-ifc.com .

General Usage Guidelines​

Do use THE IFC Brand Assets to refer to THE IFC, our services and websites, our apps and anything else we offer.

Do use THE IFC trademarks only as an adjective and never as a noun or verb.

Do provide a reference to THE IFC as the source whenever and wherever possible, or to make a point about compatibility (“Compatible with THE IFC”).

Don’t modify or alter THE IFC Brand Assets in any way, such as changing the color or design of our logos, app icons, or screen shots.

Don’t incorporate THE IFC’s Brand Assets, or variants, in domain names, social media accounts, corporate names, app names, or as a part of any on-line or in person event (including community events or meet-ups), unless we have given express permission.

Don’t combine THE IFC Brand Assets as part of a name of a product or service.

Don’t use THE IFC Brand Assets in a way that suggests an affiliation, partnership, sponsorship or endorsement by or with THE IFC.

Don’t include THE IFC Brand Assets in editorial content that suggests it’s been authored by, or represents the views or opinions of, THE IFC or any THE IFC personnel or affiliate.

Don’t present THE IFC Brand Assets in a manner that is misleading, defamatory, libelous, obscene, infringing or otherwise in a manner that violates the spirit of THE IFC’s Community Guidelines.

Don’t use THE IFC Brand Assets on material that infringes the trademark, copyright or any other rights of any third party.

Don’t infringe, derogate, dilute, or impair the rights of THE IFC in the THE IFC Brand Assets.

Specific Usage Guidelines​

Logos​

We generally do not approve the use of the THE IFC logos in third-party marketing materials. This includes online and offline advertising collateral such as:

  • Client and referral lists

  • Sales presentations

  • Print, broadcast, outdoor or online ads

  • Product demos

  • Signage

  • Trade show booths

  • Websites

Apparel​

You may not use any THE IFC Brand Assets on your apparel.

Merchandise​

THE IFC doesn’t permit the use of our Brand Assets on merchandise or manufactured items, this includes uploading images of such products on 3rd party printing or production sites. You must obtain written permission from THE IFC for such items.

Business Cards​

We do not allow uses of THE IFC Brand Assets on your business card to indicate any employment or business relationship with THE IFC.

User Names and Domain Names​

We do not allow use of THE IFC Brand Assets, in whole or in part, as a domain name or user name. This prohibition extends to the name of a business, product, or service.

Commercials, TV programs, Films, or Articles​

If you are looking to use THE IFC Brand Assets as part of an article, in a film, or within a broadcast program: contact us. We are receptive to those requests. Please include the following information with your request:

  • Description of how THE IFC Brand Assets will be used.

  • Visual mock-ups or screenshots of how you intend to present THE IFC Brand Assets.

  • Summary of the project or article.

THE IFC reserves the right to change the appearance of the THE IFC Brand Assets at any time without notice. Any use of the THE IFC Brand Assets shall inure to the benefit of THE IFC. By using the Brand Assets pursuant to THE IFC’s approval, you acknowledge THE IFC’s ownership of all Brand Assets and warrant that you will not take any action which is inconsistent with THE IFC’s ownership. Strict compliance with these guidelines is required at all times, and any use of the THE IFC Brand Assets in violation of these guidelines will automatically terminate any license related to your use of the THE IFC Brand Assets.

THE IFC and the THE IFC Logo are trademarks of THE IFC.